PICA on "Art From the Comfort of Your Home" Mar 4, 2010

by Jessica

Our friends down at the Portland Institute for Contemporary Art (PICA) recently posted on their blog about the NEA's recent findings about attendance to the arts. In that they talk about and begin wrestling with questions about how our project relates to audiences in-house:
However, the main question about in-house audiences remains: if people won't come through the theater doors, is it truly possible to reach them elsewhere? Will be able to draw viewers who couldn't make it to the live show? The quality of the content is certainly there, but will audiences readily replace the live experience with a recorded one?
Read the full post to see the solutions they muse on and the other questions that come up along the way.